The Psychology Behind Mobile Purse FosteringIncentives and incentives such as discounts, cashback and commitment points can be effective incentives for mobile purse fostering. However, the precise factors that drive mobile budget fostering are still a mystery.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this study ana
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The Psychology Behind Mobile Wallet AdoptionRewards and rewards such as discounts, cashback and loyalty factors can be powerful incentives for mobile wallet adoption. However, the specific factors that drive mobile purse fostering are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research study take
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The Psychology Behind Mobile Pocketbook AdoptionIncentives and incentives such as discount rates, cashback and loyalty points can be effective motivators for mobile pocketbook fostering. However, the exact factors that drive mobile purse adoption are still a mystery.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this s